Written by the Accredit Solutions Client Services Team

At the heart of every accreditation process is the credential itself, the physical pass that grants access to your venue or event. But producing those passes efficiently and securely can often become a last-minute challenge.

Our dedicated Client Services experts work closely with leading venues and event organisers around the world. Here, they share best practices for creating badges that are not only professional and on-brand but also secure, functional, and efficient to produce.

Streamline Your Printing Process

Pass production should never be a bottleneck in your accreditation workflow. Choose a system that automates the heavy lifting, enabling you to print passes individually or in bulk directly from your accreditation platform.

Look for the ability to:

• Print to standard laser printers for flexibility and speed.

• Manage multiple pass templates within the same system.

• Automatically merge essential details such as names, companies, barcodes, and access zones.

• Create, edit, and issue passes at the touch of a button.

By consolidating design, data, and printing in one platform, you reduce manual handling and eliminate the pre-event scramble.

Design for Function and Security

A well-designed pass balances branding, clarity, and protection. Your marketing team wants it to reflect your brand identity, while your security team needs it to serve as a clear, reliable credential.

Our experts recommend focusing on the following design essentials:

Branding: Passes are the face of your event. Incorporate logos and brand colours while maintaining clear visibility of critical information.

Photo: Include a high-quality, recent image to help security teams instantly verify identities.

Credentials: Leave space for name, job title, and company name to ensure quick recognition.

Pass Type: Use clear visual cues, such as colour strips or icons, to distinguish media, VIPs, staff, and contractors.

Access Permissions: Whether through icons, initials, or colour codes, make access zones unmistakably clear.

Unique ID: Every pass should carry a unique identifier – barcode, QR code, or RFID chip – to allow instant validation at access control points.

Anti-Counterfeit Measures: Add layers of protection like holograms, microprinting, blacklight ink, or thermal ink to make forgery nearly impossible.

Make It Clear and Functional

Larger passes can be more effective, allowing space for key identifiers and access details to be seen at a glance. Keep designs uncluttered; every element should serve a purpose. The goal: make your credentials easy to read, hard to replicate, and fast to verify.

The Accredit Solutions Approach

At Accredit Solutions, we help clients around the world simplify and secure their pass production process. Our Client Services team continues to refine best practices to help every organisation achieve operational clarity and control where it matters most.